ISPO Brandnew Story – polychromelab goes Racing

ISPO Brandnew Award Magazine 2015 – polychromelab goes Racing

Polychromelab’s Designer Michele Stinco was nominated for jury member of ISPO Brandnew Award 2015. His expertise is based on long year experience as product designer. This is one reason for making him jury member of Brandnew Award 2015. For polychromelab winning this prestigious award for startups in 2012 already is the other reason.

On this occasion ISPO Brandnew Award Magzine presents polychromelab in a story of success. The magazine was especially convinced by polychromelabs’s effort to engineer innovative products. In collaboration with Schoeffel a reversible winteroverall for Skiteam Austria was designed, that will help ski racers at warmup, training and racecourse inspections.

The complete article in german and english about polychromelab goes Racing you’ll find here in ISPO Brandnew Award Magazine 2015: polychromelab goes Racing

Complete magazine is available as an iPad download here for free.

Further information and statement of ski racer Niki Hosp about collaboration between Schoeffel, ÖSV and polychromelab you’ll find here.

polychromelab concept store


Inventor of Trend Jacket Alta Quota

Michele Stinco becomes ISPO Brandnew Jury Member

For 15 years now Michele Stinco is collecting professional experience as designer and extreme athlete at testing outdoor gear. In 2010 he started the project polychrome hybrid jacket, which was able to win various awards in the branch, like the ISPO Brandnew Award for innovation and setting new trends in apparel sector. In 2015 Michele Stinco was nominated for jury member of ISPO Brandnew Award 2015: more about it on the official site of ISPO Munich.

From Trend Jacket Alta Quota to experienced CEO of a Startup

In 2010 project polychrome hybrid jacket started with a first concept. It took long time to create out of a prototype an ultimate trend jacket, which cools on side and warms on the other. Here you can read more about what the american trend blog Cool Hunting is writing on polychromelab Alta Quota jacket.

Getting some financial support and winning awards startup polychromelab ltd. was founded in 2012. By now trend jacket Alta Quota isn’t the only product available no more: you can buy different reversible jackets for men and women, accessories like shoulder bags or cell phone cases or a reversible ski overall in the polychromelab Webshop online.

polychromelab concept store

Stay tuned, next week we’ll post or resumee of ISPO Brandnew Award 2015 in this blog. Meanwhile you can join the discussion at #ispobrandnew on Twitter. Or follow Michele Stinco on Google+.

Brandnew Award for outdoor jacket

ISPO confers the Brandnew Award for an outdoor jacket by polychromelab

ISPO is confering the Brandnew Award for an Outdoor jacket to the Alta Quota by polychromelab. More about it in the Adventure Magazine ISPO Brandnew Award 2012:


Booth at the ISPO Tradeshow

a brief impression of the booth at the ISPO. michele


today i received the ispo brand new award outdoor 2012. nice ceremony. michele



ISPO has set in at the ISPO BRANDEW Award this year on a new concept: the jury consisted almost exclusively of former finalists and winners. “You can decide whether young brands have the potential to establish themselves with their innovations on the market and to convince the customers“, said Markus Hefter, exhibition Group Director ISPO. He belonged to the 14-member team of product, design, commercial and sports experts. Around ten hours, they have tested the 269 entries from 27 countries and discussed, until yesterday evening, the eight winners and 40 finalists were fixed.

Category sportswear: polychrome

A world novelty sportswear chose the jury in the category. “This jacket is the first reversible 3-layer jacket“, said jury member Timo Packer, Managing Director of Pyua. Concept: The black outer layer absorbs the heat. You sweat, for example, after a climb in the mountains, wearing the white layer on the outside: “This reflects body heat, if worn inside. Carried out, no new heat is added from outside “, so packer.” The excellent company polychrome comes from Austria. (


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