Schlagwortarchiv für: 3 layer laminate

Lifestyle Startup on Forbes Austria

Magazine Forbes Austria about Lifestyle Startup polychromelab

The economics magazine Forbes Austria writes about lifestyle startup polychromelab. In April’s edition of this well-known magazine the situation of austrian startups is a key subject. Austrian apparel retailer polychromelab with its innovative 3-layer-laminate reversible jacket is under top 20 of Austria’s startups.

Forbes Austria gives an overview about the situation of young startups on Austria’s market. The key problem for startups in Austria is the fact that 90% of newly founded companies go out of business in the first two years. The problematic shortcomings are: Budget, Stradegy and Marketing. Despite great innovations which could revolutionize the market, startups have to sell their ideas or crash. The result is an enormous potential lying waste.

More information on these difficulties you’ll find in April’s edition of Forbes Austria. Get the whole polychromelab story in our blog and onlineshop. Obviously we’re happy about surviving the first two years as a lifestyle startup, but we share AWS impulse’s oppinion of stronger financial support for Austrian startups.

polychromelab concept store

Night Skiing vs. Product Test

Product Test at Night Skiing in Tyrol

Equiped with headtorches and a go pro we started at 2610 meters from our textiles research lab next to the Glungezer Hütte in Tyrol. In winter there are always some repairs to do. Additionally measured data by sensors, which we fixed to jackets for product testing, gives us insight concerning their functionality and resilience against exposure to nature.

Unfortunately work took longer as expected this time, so we had to go for night skiing on our way home. Beeing experienced with such incidents we had headtorches with us. Knowing the downhill route quite well after years of fieldtesting and product development at Mount Glungezer night skiing off the slopes wasn’t that dangerous.

At the Ready for Serial Production

Out and about in nature and Tyrol’s mountain range equipment easily is stretched to its limit. The wearout of gear is high, beeing outdoor about 300 days a year. When one is freezing, sweating, or feeling unpleasantly wind, or having to bear nature in any other way, one gets a lot of ideas of what else to wear to feel more comfortable concerning clothes.

At the ready, as you can see on the pictures, are new whole-body-clothing concepts, which we want to realise using polychromelab’s 3 layer laminate. By now there are only ideas and first prototypes to be tested at night skiing, but soon there will be more to tell.