Schlagwortarchiv für: outdoor industry award 2012 gold

Roccia Rossa Hybrid Jackets and their Rocky Trail

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Moving to Serfaus – Fiss – Ladis: Innovative Hybrid Jackets are Breaking Trail

2009 concept, 2010 first prototype, 2011 first awards, 2012 foundation, 2013 first store and webshop, 2014 textiles research Alpine Proof, 2015 first relocation. This is a brief history of polychromelab so far. In part one of our way to Serfaus – Fiss – Ladis we presented our Store Ski Manufacture, in part two we talked about Alpine Proof. In part three we’d like to concentrate on the rocky trail Roccia Rossa hybrid jackets had to break.

Part 3: From Prototype to Flagship

This shouldn’t sound arrogant, we’d only like to point out difficulties innovative startup companies have to hurdle to establish their products on the market – which we luckily managed.

hybridjacken onlineshop trailrun polychromelab

It all started with the concept of a black silver hybrid jacket, that warms one the black side and cools on the silver one. Without financial support we wouldn’t have managed to build the first prototype which is necessary to win awards to convince the critical mass. We took this step with black silver Alta Quota hybrid jackets to win Outdoor Industry Award 2012.

But a concept that may be ever so groundbreaking will not establish on the market without being developed further: so a black silver jacket solely would be a little bit boring for good. So we asked ourselves, is their a chance to transfer this principle of reflection and absorption to different colours? Maybe not to every colour, but within a consistent research process and supported by first incomes we were able to design Roccia Rossa hybrid jackets.

Roccia Rossa hasn’t won ISPO Award 2014 in vain: Nowadays a combination of design and functionality, authenticity and innovation is essential. Roccia Rossa hybrid jackets is adapted to red rocks (thus the Italian name „Roccia“) in Tyrolean alps. Functionality is ideal for outdoor sports. Its design makes this hybrid jackets suitable for every day. As a consequence ISPO Award 2014.

outdoorjacken polychromelab berge innovation serfaus

Now we’re on our way to Serfaus – Fiss – Ladis, where we’ll focus our competences to take the next step. Because in a few years what we achieved until now won’t be enough. This is the rocky trail of innovation.

polychromelab concept store

Continue reading with part 4: new Alpine Proof in Serfaus.

Alpine Magazine product of the month

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Alpine Magazine chooses polychromelab reversible jacket as product of the month

We are happy to read this: Alpine Magazine 11/2013 chooses polychromelab’s reversible jacket for men and women as product of the month. The classy mountaineering jacket is fully waterproof and highly breathable and therefore perfect for alpine outdoor sports.

The reversible jacket is warming on the black side and cooling on the silver side. Easily reversed the alpine jacket is suitable for every weather condition. Available in our reversible jackets online shop.

SOMETIMES EVENING PRACTICE PAYS OFF WITH A NICE ATMO

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Hybrid Jacket Outdoor Industry Award

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Polychromelab’s Hybrid Jacket Outdoor Industry Award 2012

Polychromelab’s hybrid jacket wins Outdoor Industry Award 2012. This hybrid jacket outdoor is our first jacket and will be available in spring 2013. We’re really happy about winning this prestigious award for our outdoor hybrid jacket. So let’s see what the jury says about polychromelab’s jackets:

„We were convinced by this jacket because of the hybrid concept: it is a multifunctional apparel combining functionality, comfortness, intelligent fabric creation and high quality fashioning, beeing easy on the eye at the same moment. This is why this fashionable hybrid jacket is fanciable for the growing number of urban traget groups, that consider sports not only as an extreme condition’s activity but rather as a part of their everyday lifestyle.“

So this is why the jury gave our outdoor hybrid jacket the Outdoor Industry Award 2012. If you like to know who are the winners of other categories, here’s is a detailed report on Freizeitalpin.at:

http://freizeitalpin.at/21056/outdoor-2012-preisverleihung-des-industry-award-2012-12-juli-2012-in-friedrichshafen/

polychromelab concept store

Outdoor Magazin 07/2012 Gold Gewinner

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Das frische, mutige Design der polychromelab Jacke hat bei der Preisvergabe des Outdoor Magazins klar den Ausschlag gegeben. Die dreilagig konstruierte Crossover-Wendejacke zeigt damit eine Möglichkeit auf, so die Jury, wie sich funktionelle Outdoor-Produkte künftig weiteren Zielgruppen erschließen könnten.

JURY STATEMENT POLYCHROME FAST FORWARD JACKET GOLD WINNER 2012

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polychromeLAB fast forward hybrid jacket – Hybrid-Jacke
Hersteller: polychromeLAB.gmbH, Hall in Tirol/Österreich
Design: michelestinco_pd applied specific design,
Hall in Tirol/Österreich

Die Hybrid-Jacke „fast forward“, gefertigt aus einem 84%ig hochelastischem, neuartigen 3-lagigen Gewebe, ist besonders für schnelle Sportarten geeignet. Sie hat eine Wassersäule von 10.000 mm und einen Abrieb von 40.000 Martindale s/s. Die schwarze Seite außen absorbiert 98 % der UV-Strahlen, die silberfarbene Seite innen reflektiert

28 % der Körperwärme und kontrolliert gleichzeitig die Körpertemperatur – Dank einer speziellen Membrantechnologie. So bleibt auch nach starken Anstrengungen die Jacke trocken. Die silberfarbene Seite außen reflektiert 28 % der UV-Strahlen, wobei die schwarze Innenseite 98 % der Körperwärme absorbiert. Mit einem RET-Wert von 3,2 hat sie einen sehr guten Wasserdampfdurchgang. Die „fast forward“ passt sich jeder Wetterlage an.

Jurybegründung:

„Die Jacke hat uns mit ihrem hybriden Ansatz überzeugt: ein vielfältig einsetzbares Bekleidungsstück, das Funktion, Komfort, intelligente Materialauswahl und hochwertige Verarbeitung mit modischer Schnittführung und Optik vereint. Damit ist dieses Produkt auch für die beständig wachsende Zahl urbaner Zielgruppen attraktiv, die Sport nicht unter extremen Bedingungen ausüben, sondern Sport als Teil ihres alltäglichen Lifestyles begreifen.“