ISPO BRAND NEW AWARD 2012

CLIPPING

ISPO has set in at the ISPO BRANDEW Award this year on a new concept: the jury consisted almost exclusively of former finalists and winners. „You can decide whether young brands have the potential to establish themselves with their innovations on the market and to convince the customers„, said Markus Hefter, exhibition Group Director ISPO. He belonged to the 14-member team of product, design, commercial and sports experts. Around ten hours, they have tested the 269 entries from 27 countries and discussed, until yesterday evening, the eight winners and 40 finalists were fixed.

Category sportswear: polychrome

A world novelty sportswear chose the jury in the category. „This jacket is the first reversible 3-layer jacket„, said jury member Timo Packer, Managing Director of Pyua. Concept: The black outer layer absorbs the heat. You sweat, for example, after a climb in the mountains, wearing the white layer on the outside: „This reflects body heat, if worn inside. Carried out, no new heat is added from outside „, so packer.“ The excellent company polychrome comes from Austria. ( www.polychromelab.com)